How to Get Better Clients Through Assessment – In Just 7 Minutes with Natasha Todorovic

Marketing The Invisible - A podcast by Tom Poland

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 Discover how assessment can level up your coaching sessions and guarantee you better clients Learn why it’s more important to form pre-client relationships before diving into actual coaching or consulting sessions Find out why you should stop asking more questions towards your clients Resources/Links: Wanting to Know How to Be a Better You to Get Better Clients? Learn more on what’s your coaching superpower for a better coaching session: bit.ly/CoachingKryptonite Summary Have you felt like clients have been ghosting you, and ditching your coaching sessions? Do you ever wonder what’s wrong? Is it your clients, your coaching sessions, or you, yourself? Are you ready to know how to get your clients to stick with you through the promising effect of assessments? Natasha Todorovic-Cowan is the CEO and co-founder of the National Values-Center Consulting (and owner of SPIRAL DYNAMICS® brand). Natasha’s expertise includes unravelling the people side of organizational challenges from C-Suite to shop floor using a proven human systems approach. In this episode, Natasha shares the importance and benefits of doing an assessment in the long run for your coaching and consulting sessions. She also talks about the right and promising strategy that will guarantee you a deeper and better relationship with your clients. Check out these episode highlights: 01:33 - Natasha’s ideal client: “Business and organizational consultants and coaches who are helping their clients with changing transformation.” 01:47- Problem Natasha helps solve: “They're generally struggling with why their clients ghost them, why their clients aren't getting the changes or transformations that they're looking for. And some of them are trying to struggle with not getting clients at all, or not getting enough clients.” 02:31- Typical symptoms that clients do before reaching out to Natasha: “Well, a lot of coaches and consultants get this feeling of, "You know, I've done a whole lot of stuff, but I've plateaued", or they're looking around, and they're looking at their clients and going, "I don't like these people. I want to up life, but I don't know how!" 03:29 - Common mistakes that people make before they find Natasha’s solution: “One of the common mistakes, particularly for coaches, is they keep asking more questions. So, they start pushing clients, which is the exact wrong strategy! And what they do is they double down on their training, and that pushes clients away, as well.” 04:52 - Natasha’s Valuable Free Action (VFA): “What we recommend that most consultants, particularly coaches, do is use assessment as a bridged strategy. And there are two reasons for that. Number one is you get to know the client more quickly and more deeply.” 06:07 - Natasha’s Valuable Free Resource (VFR): Check out Natasha’s FREE Quiz: bit.ly/CoachingKryptonite 07:10 - Q: Why do service providers miss so much on their clients? A: Because we have so many cognitive biases that keep us from seeing ourselves. Let alone what’s alive and true in the client who is emerging to the next iteration of who it is they're becoming. Tweetable Takeaways from this Episode: “Clients actually open up and become more real and authentic when they feel seen, heard, and understood.” -Natasha TodorovicClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)