How to Get a Grip on Your Business – In Just 7 Minutes with Jeremy Macliver

 Discover how to grow a healthy company culture in your industry Learn how to create a healthy culture in your company using the 'Start, Stop, Keep' questions Recognize the disconnects in your business and how to fix them Resources/Links: Checkout Jeremy's Book: https://bluecollarculture.com/unmasked/ Summary Does it feel near impossible to grow a healthy company culture in your industry these days? Jeremy Macliver has led multiple companies in the construction, automotive, and service industries. Under his leadership, companies have doubled in size, attracted top talent, increased profitability, and won Best Places to Work. In this episode, Jeremy shares his insights on how leadership teams can reignite the passion of their employees, and guide them through the process of building a stable, long-lasting organization accountable to their vision. Check out these episode highlights: 01:16 – Jeremy's ideal client: "I'm looking for those blue-collar companies that are growth-oriented, results-focused, that are more afraid of the status quo than they are of change. So, they're willing to change, do whatever they need to, but they're also willing to be open, honest, and vulnerable with their team, their leadership team. Typically, between 10 and 250 employees, and just want business to be easier than it is." 02:29 – Problem Jeremy helps solve: "I help solve accountability, clarity and getting the team aligned on where they're actually going. And making sure that everybody in the organization is crystal clear on that, and how they affect it. That's the problem that I solve." 02:56 – Typical symptoms that clients do before reaching out to Jeremy: "First of all, one, profit can be low, or customer satisfaction can be low. And it's typically because there's just, they feel stuck, they keep trying everything, nothing's working. They feel like they've hit a wall. Things are harder than they should be, and actually sometimes wondering, 'Does the business own me or do I own the business?' And so, that's what they're feeling at the time that they're ready to implement what we got." 04:01 – Common mistakes that people make before they find Jeremy's solution: "Probably the biggest mistake that they make is really becoming vulnerable with their team. Sometimes they'll ask for input and their actions and the way they respond causes that to be squashed. So, they ask for it, and then they react in a way that no one wants to give it." 04:53 – Jeremy's Valuable Free Action(VFA): "Yeah. So, if they asked three questions to their direct reports, what should we start doing, what should we stop doing, or what should we keep doing?And don't respond to them positively, or negatively, just seek to really understand all three of those." 05:51 – Jeremy's Valuable Free Resource (VFR): Checkout Jeremy's Book: https://bluecollarculture.com/unmasked/ 05:55 – Q: Why did I write the book, "Unmasked," when there's already a book that explains what I do? A: So, I wrote the book, "Unmasked," because if you think about a sales call, we're always trying to get past the gatekeeper. Because that's where we're going to get the close. Yet, so often, when we're building a team, we don't think of the interview process, is the gatekeeper that's going to protect the team that we're trying to build? And so, I put a special emphasis on how do we let people in, or make sure that people don't come in, to build the right team. I found that that was a missing piece in it all. Tweetable Takeaways from this Episode: