How to Generate Referrals Without Asking – In Just 7 Minutes with Stacey Brown Randall

Marketing The Invisible - A podcast by Tom Poland

Categories:

 Discover how to get referrals naturally and without manipulating and incentivizing Learn what are the old school referral triggers and how to avoid them Understand the science behind why referrals happen in the first place Resources/Links: To learn more about your referral ability and how to get referrals naturally, click here: referralquiz.com Summary Do you struggle with generating constant and stable referrals for your business? Do you want to find out how to generate referrals without the ick of asking? An important factor in achieving an effective and continuous business growth are referrals. It’s the winning combination in growing your business while establishing a promising relationship with your consumers and prospective clients. Stacey Brown Randall teaches business owners how to generate referrals naturally– without manipulation, incentivizing, or even asking. She’s the award-winning author of Generating Business Referrals Without Asking and the host of the Roadmap to Grow Your Business Podcast. Get a glimpse of how Stacey changes the gameplay for business growth through generating constant and promising referrals without the ick of asking and the old-school referral trends! Check out these episode highlights: 01:38 - Stacey’s ideal client: They are small business owners in the professional services field. I talked about them being experts, right? They typically have a lot of acronyms or alphabet soup after their names. 02:05 - The problem she helps solve: It really is teaching people that there is a different way, a better way, to generate referrals. And it can be done naturally which is without that manipulation, without feeling like you have to incentivize, and, definitely, without ever having to ask for those referrals. 02:52 - The symptoms of the problem: At the end of the day, it's like we've been beaten over the head, not just for decades, but for generations, that there are only a few ways to generate referrals. And you have to do it this way. And if you don't do it this way, then you just don't get any referrals. 04:01 - Clients’ common mistakes before consulting Stacey’s: If they don't know that there's a better way to generate referrals, they kind of take that ick advice, like the asking and being promotional, and networking, didn't know a ton of people, and they just modify it, right? 05:20 - Stacey’s Valuable Free Action (VFA): So, here's the thing to keep in mind. At the end of the day, when you're thinking about referrals, there is a brain science piece to it-- Psychology, Sociology, and even Behavioral Economics. 06:36 - Stacey’s Valuable Free Resource (VFR): To learn more about your referral ability and how to get referrals naturally, click here: referralquiz.com 07:25 - Q: What are the results? What's actually happening and how long does this take to work? And what does it look like? A: I always tell folks, when you're working with me, we're going to establish a goal of how many referrals you want to receive in a year based on where you are. And typically, you can expect to double or triple your referrals from what you're averaging now in your first year. Tweetable Takeaways from this Episode: “There's a science behind how we make referrals happen. But at the heart of it, it's relationships.” -Stacey Brown RandallClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the p...