How to Expand Your Monthly Revenue with Memberships – In Just 7 Minutes with Jonathan Callinan
Marketing The Invisible - A podcast by Tom Poland
Discover the importance of memberships and how you can maximize them Learn more about why prioritizing the right strategy for your business is more important than new software Find out what keeps you from expanding your revenue through memberships Resources/Links: Wanting to Learn More on How You Can Build and Deliver World-Class Courses, Programs, and Memberships? Learn More About Giving Only the Best for Your Members and Clients: coursecommander.com Summary Have you been frustrated when it comes to handling memberships? Do you always feel the need to up your game through new shiny software? Are you still struggling with finding the right strategy for membership problems in order to maximize your revenue? Jonathan Callinan helps service professionals and educators expand their revenue with membership solutions. In this episode, Jonathan shares his tips on how you can up your game in your memberships for your clients in order to share more value and get more revenue. Check out these episode highlights: 01:39 - Jonathan’s ideal client: “Our ideal client is a knowledge or service-based professional that is looking to educate and empower their audience for the purpose of impacting and improving the world around us.” 02:12 - Problem Jonathan helps solve: “And just to quickly preface my answer here, we've personally endured years of chasing magic bullets, white rabbits down holes, and shiny software. And we know how exhausting this is on our time, energy, and cash flow.” 03:14 - Typical symptoms that clients do before reaching out to Jonathan: “We like to refer to one of the main symptoms as "shiny software syndrome". And I'm sure you've heard of it before. It's a work in progress, always. But I mean, a lot of businesses, you know, there's a saying about the white rabbits.” 04:40 - Common mistakes that people make before they find Jonathan’s solution: “Businesses are chasing a quick fix. They're constantly in this reactive state of finding, using, and then dumping the next shiny software tool on the block, right? So, one of the most common and actual biggest mistakes is that people start off with little-to-no strategic variables in place.” 06:19 - Jonathan’s Valuable Free Action (VFA): “Always the most effective answers in business are the simplest ones, buddy. So, I'd advise businesses, you know, to create a simple strategy around their goals and specific software that they need to support the outcome they're looking for.” 07:05 - Jonathan’s Valuable Free Resource (VFR): Check out Jonathan’s Website: coursecommander.com 07:56 - Q: What motivates me on a daily basis? A: It's helping, supporting heart-centric business souls to sprinkle their magic and impact the world in a positive fashion, but without having to stress the tech stuff along the way. Tweetable Takeaways from this Episode: “Create a simple strategy around their goals and specific software that they need to support the outcome they're looking for.” -Jonathan CallinanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone! A warm welcome to another edition of Marketing The Invisible. My name is Tom Poland beaming out to you from on the little white sands at a little Castaways Beach next to the Big Blue Pacific Ocean, joined today by Jonathan Callinan.