How to Generate Clients with Virtual Summits – In Just 7 Minutes with Liam Austin
Marketing The Invisible - A podcast by Tom Poland
Learn why virtual summit is the game-changer for your business Learn the best lead generation strategy that actually works for virtual summits Know virtual summit secrets so you too can launch a profitable virtual event Resources/Links: Why Virtual Summits Are Going To Be A Game-Changer For Your Business (And How To Host A Successful Online Summit): https://entrepreneurshq.com/virtual-summit/ Summary Liam Austin is the co-founder of Entrepreneurs HQ, an online community and resource hub for entrepreneurs featuring over 175,000 members in their LinkedIn group, an email list of 50,000 subscribers, and tons of content in the form of video tutorials, blog posts, digital guides all geared toward helping entrepreneurs grow their businesses faster. In this episode, Liam shares why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. Check out these episode highlights: 01:28 – Liam's ideal client: Someone who wants to run a virtual summit is anyone who is looking to get more clients, increase their authority, generate more revenue and build relationships with influences in their niche 02:22 – Problem he helps solve: Getting more clients 03:38 – Typical symptoms people experience with that problem? Struggled quite a bit trying to get a business off the ground. It was just wasn't getting enough traction, it's struggling each day to bring in more clients, more revenue, putting more dollars in my pocket 04:35 – Common mistakes they're going to make? A lot of people are looking for just that quick win. 05:48 – Liam's Valuable Free Action(VFA): Building something that's really going to work for my business long term. But be really valuable because it's that high conversion rate, right, into the opt-in, into the email list. But what you're building is relationships with some influences in your niche 07:06 – Liam's Valuable Free Resource(VFR):Why Virtual Summits Are Going To Be A Game-Changer For Your Business (And How To Host A Successful Online Summit): https://entrepreneurshq.com/virtual-summit/ 07:37 – Q:'What is the best lead generation source, what actually works for the summit?' A:It's all about partnerships and relationships. Tweetable Takeaways from this Episode: “Turning your subscribers or your attendees into ambassadors for your brand, and in this case for your virtual summit.” -@liamaustClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Liam Austin. Liam, good day, thanks for being here. Where are you hanging out? Liam Austin 0:19 Hey, good day mate. I'm hanging out in Malta right now, which anyone doesn't know it's just south of Sicily in Italy. Tom Poland 0:26 Having just come back from Croatia for three weeks, I'm feeling very jealous right now. But I'm sure you work pretty hard over there. And if you're in an office, well, it's nice to step out the door into the sunshine in Malta, I'm sure. So, Liam, we'll skip off geography and get back on to you as the subject. For those of you don't know Liam, he's, I'm surprised he's still smiling because he's actually put together 15 virtual summits. Now, if you as a listener know anything about the virtual summit,