How to Create Raving Fans Who Want to Buy From YOU! – In Just 7 Minutes with Adam Bude

Marketing The Invisible - A podcast by Tom Poland

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 Discover how to increase the value of your business without losing so much money Learn the importance of connecting and communicating with your customers to convert them into clients Find out why you should switch from transactional selling to relationship buying Resources/Links: Want to learn more about how you can improve your sales overnight? Click here: http://www.13pointsaleschecklist.com/ Summary Have you been losing so much money that you’re drowning in expenses and not profit? Do you feel like you’re making enough sales but barely enough profit? Sales aren’t all about transactions. Connecting and understanding your customers is crucial in turning them from just customers to loyal and high-paying clients! Adam Bude is a sales guru, published author, and course creator who helps SME’s realize untapped sales and profit opportunities with their business. Get a start on how Adam helps business owners kick up their conversion rates and make the switch from transactional selling to relationship buying– a crucial change you should do in your business. Check out these episode highlights: 01:23 - Adam’s ideal client: The ideal client is SMEs with a minimum of two years in business, making a profit, and turning over at least 350,000 up to 10 million. But more importantly, they are in a growth phase and want to scale their businesses up that are still owner driven. 01:49 - The problem he helps solve: Look, the biggest problem that I find is that most small business owners do not understand how to increase the value of their business. And the reason for that is because they are losing so much money in expenses. 02:47 - The symptoms of the problem: The biggest symptoms are always, "we need more sales, we need more time, and we need more profit." They're the biggest issues that I find. 04:28 - Clients’ common mistakes before consulting Adam: If they have done any form of sales training, Tom, which ironically, most small business owners have not. They fall into business. 06:19 - Adam’s Valuable Free Action (VFA): The first thing I would do is a complete audit of your whole systems and procedures and processes. Most small business owners don't have that in play. So do a complete audit of that. Look at how you're getting your leads. 06:47 - Adam’s Valuable Free Resource (VFR): Want to learn more on how you can improve your sales overnight? Click here: http://www.13pointsaleschecklist.com/ 07:19 - Q: How do I get my customers to want to buy from me instead of me having to sell to them? A: Authenticity. Tweetable Takeaways from this Episode: “At the end of the day, it's the profit that keeps us in business, not the sales.” -Adam BudeClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland, beaming out to you from the Sunshine Coast in Australia, joined today by Adam Bude. Adam, g'day sir, I believe you're not too far down the road from me. Where are you hanging out? Adam Bude 00:23 Hey, Tom! Yes, so I am on the Gold Coast, so only a couple of hours away. Tom Poland 00:27 Yeah, a few hours south on this big strip of white sand beaches we got running around our part of the world. And, folks,