How to Create Dynamic Virtual Experiences – In Just 7 Minutes with Brian Fanzo
Marketing The Invisible - A podcast by Tom Poland
Discover how to create the best virtual experience for you and your clients especially in the midst of COVID and the slow degradation of offline events Learn how to move your offline event online and discover the limitless features that lies behind it Find out how technology can help you make a deeper connection and understanding with your team or clients through a dynamic virtual experience Resources/Links: Check out Brian’s Website: brianfanzo.com/virtualevents Summary In the midst of this pandemic, are you looking for a way to host your events? Do you want to change and bring the offline to the online world? Do you want to know how you could still host your event while making it a more dynamic experience for your clients or team, virtually? Are you ready to create a dynamic virtual experience? Brian Fanzo is a digital futurist, virtual keynote speaker and podcaster helping brands and leaders find synergy between tech and humanity. In this episode, Brian shares his insights on how you could make your offline events online. He also shares how virtual events are the future and how it can be limitless and can provide a better and more dynamic experience to you, your clients, and team, virtually, especially in the midst of COVID. Check out these episode highlights: 02:02 - Brian’s ideal client: “Ideal client is anyone trying to leverage virtual to reach their, you know, new audience in this new way. So, it's either moving at an offline event online or reinventing, you know, a way to connect with your online audience.” 02:20 - Problem Brian helps solve: “The problem I solve is really helping reinvent what a virtual experience is. We take something from offline and put it online. You're competing with YouTube, Netflix, and all the other tools that are out there. I really try to help really shift their focus and have a new perspective on what's possible and creating a virtual experience.” 03:09 - Typical symptoms that clients do before reaching out to Brian: “So before COVID, this was an interesting one, because, before COVID, it was usually there was a disconnect between brands or their clients or customers that they interacted with offline, and then a real disconnect online on the relationship building, the scale, the marketing.” 05:15 - Common mistakes that people make before they find Brian’s solution: “One of the biggest mistakes is that we try to take what we do offline, and just repurpose it online.” 06:11 - Brian’s Valuable Free Action (VFA): “A big step is to think about how you can create a participatory element. And what I mean by that is, rather than talking at your audience, virtually, how can I allow them to participate in the conversation and even direct where you're going with your content?” 07:02 - Brian’s Valuable Free Resource (VFR): Check out Brian’s Website: brianfanzo.com/virtualevents 07:54 - Q: What is the future of virtual events? A: When we've talked webinars, we talked virtual, I think virtual is going to be around forever. I think we are having a newfound focus on virtual. I mean, webinars have been successful and very valuable for 10 plus years. Tweetable Takeaways from this Episode: “I don't believe everything needs to be interactive, but I do believe we can make everything feel participatory.” -Brian FanzoClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)