How to Connect Your Business with the Next Generation of Smart Talent – In Just 7 Minutes with Jordan Levy

Marketing The Invisible - A podcast by Tom Poland

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 Discover how hiring the next generation could be one of your best investments yet Learn more on how to recruit next generations as interns Find out why hiring next generations is important in growing your business Resources/Links: Check out Jordan’s Website: capsource.io Summary Is your business slowly lacking connection with all the new changes brought by time? Do you want to know how you can engage more and increase your audience even with the change? Welcoming the next generation of smart, young, and fresh talent is one of the greatest investments you can give to your business. With this change, you may be able to get a bigger audience, more connections, and a booming profit. Don’t be the boomer in the business industry and stay updated and fresh with the new-gen! Jordan Levy is a serial education technology entrepreneur. He has started two EdTech companies that help higher-ed programs bridge the skills gap for their students through experiential learning. In this episode, Jordan shares his insights on how you can avoid business fluctuation by recruiting the next generation, giving both an opportunity for your business to connect more given these changes, and the next generation for experiences and opportunities. He also adds the best way of recruiting. Check out these episode highlights: 01:31 - Jordan’s ideal client: “We love working with companies that want to connect with that next generation and stay relevant forever. And typically, the folks that we work with are hiring managers, business unit leaders that want to recruit young talent, keep their interests coming in, and their new ideas coming in that will really benefit the future of that particular area of the organization.” 02:22 - Problem Jordan helps solve: “Most of the Fortune 500 companies from just 50 years ago are no longer Fortune 500 companies and the reason why is because they're not able to connect meaningfully. And it seems like it's very complicated to build programs that engage young professionals, or the employees or the interns. It's complicated.” 03:46 - Typical symptoms that clients do before reaching out to Jordan: “The symptoms are that they're growing and need to tap into the entry-level talent market, or that they're experiencing some turnover with some of the entry-level talents. The average is about every two and a half years, someone between the age of 16 and 34 is going to leave your organization. It's even less at the bottom of that out in that bracket.” 04:41 - Common mistakes people make before they find Jordan’s solution: “I think the most wasteful thing to do is just not do an internship program because you don't want to spend the effort on assembling one and making it a good experience. And so that's typically the case with most companies.” 05:42 - Jordan’s Valuable Free Action (VFA): “I think one thing that could take you in the right direction is if you don't want to work directly with us, just reach out to your local university and just say, "Hey, I have a business in the area. How can I support you and your students?" 06:29 - Jordan’s Valuable Free Resource (VFR): Check out Jordan’s Website: capsource.io 06:59 - Q: Why? A: Like, one of my favorites, Simon Sinek started with why. And so, you know, my experience as a student, going to a top tier institution, I went to Lehigh. I only had one internship when I graduated, and that internship was the single-handed, most important factor in defining my career because I did not like it.