How To Build Your Online Business Without Fancy Funnels Or Expensive Ads – in Just 7 Minutes with Marc Mawhinney
Marketing The Invisible - A podcast by Tom Poland
Learn how to get clients organically How can you earn your worth as a coach? Learn the 3 things you must do to build a thriving business without spending a dime in paid advertisement Resources/Links: www.naturalborncoaches.com/blog Summary Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs; his podcasts (Natural Born Coaches and The Marc Mawhinney Minute); his Facebook group The Coaching Jungle, and his exclusive print newsletter Secret Coach Club. You can learn more about him at www.NaturalBornCoaches.com. His passion and specialty is helping other coaches build successful businesses by defining their target markets, implementing systems to better manage their time and make more sales. In this episode of Marketing the Invisible, Marc shares how he helps coaches get more clients without using paid advertising. Check out these episode highlights: 00:50 – Marc’s professional background as a lifelong entrepreneur and as a coach for coaches 02:00 – His ideal clients: a coach or aspiring coach, it doesn't want to sink thousands or tens of thousands of dollars into paid ads. They want they're willing to roll up their sleeves and it's going to take work but they're willing to do it organically 02:32 – The ‘connecting with the right paying audience’ problems he helps solve for his clients 02:51 – The symptoms his clients experience when trying to solve they're not getting what their worth problems 03:49 – the common mistakes that people try in an attempt to solve the problem of getting paid what they're worth attracting enough high-quality clients 05:52 – Marc’s Valuable Free Action (VFA): Just be more consistent. 05:54 – Marc’s Valuable Free Resource (VFR): www.NaturalBornCoaches.com/blog 08:03 – Can anybody be a coach? No, not everyone should be a coach. Don't feel like you have to become a coach. You have to enjoy working with people helping people and you have to be a hard worker. It's not the 4-Hour Work Week starting out that that would be my answer. Tweetable Takeaways from this Episode: “Coaches want to help people and they're very giving which is great in a lot of cases. However, it can be bad as well because they go too far the other way where they try to give everything away for free and then they end up getting very…Click To Tweet “When I say choose three things that work for you. There are two big criteria. First of all, they have to be something that you enjoy because if you don't enjoy it you're not going to consistently do it. And the second criteria for why you…Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland:Hello everyone a very warm welcome to another edition of Marketing the Invisible My name is Tom Poland sitting here in the sand a Little Castaways Beach in Australia joined today by Marc Mawhinney. Tom Poland:Marc,where are you hanging out man? Marc Mawhinney: I'm hanging out the OPs city. I'm in the snow in Canada. I'm on the East Coast of Canada. Tom Poland:Well I tell we got bright sunshine here it's Wednesday morning. Marc Mawhinney: I don't want to hear that I'm going to leave now. Now talk about your weather. Tom Poland:It's gone 9a.m. The Birds is singing I can hear the waves on the sand. Marc Mawhinney: Now I don't want to hear that. Tom Poland:All right but hey you can ski where you a...