How to Build Your Capacity in Four Key Areas – In Just 7 Minutes with Robert Glazer

Marketing The Invisible - A podcast by Tom Poland

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 Discover what are the four key areas you need to build a strong framework around on Understand how are your core values connected with your goals Find out why the delta between these key areas is crucial Resources/Links: To get more FREE advice on how to reach your potential in business and in life, click here: robertglazer.com Summary Are you struggling with trying to expand your capacity, leadership, and business? Do you feel like what you’re doing isn’t enough to make your business move? Aligning your goals to your core value is crucial in making your business – and you – grow and become a success! Building a strong framework using the 4 powerful key areas can take your business miles away. Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is the author of five books and is #1 Wall Street Journal bestseller, USA Today, and the internationally bestselling author of five books. He is also the host of The Elevate Podcast. Grab a seat and listen in on how Robert can help you elevate and grow your capacity into a powerful business leader with a great business through the 4 key areas. Check out these episode highlights: 01:25 - Robert’s ideal client: People who want to expand their leadership, expand their capacity, and you know, which I always say, is sort of the delta between where you are today and the potential that you think you can be as an individual or a leader, and then by the proxy organization. 01:59 - The problem he helps solve: I think understanding how they can build their capacity. I built a framework around looking at spiritual, intellectual, physical, and emotional capacity and sort of understanding how to use that framework for where people may be out of alignment and how they can kind of achieve it at a higher level than they are today. 03:21 - The symptoms of the problem: There are a couple of different areas, right? They could have let something go out of whack. Their physical capacity could just be, you know, totally pulling them down. 05:03 - Clients’ common mistakes before consulting Robert: One of the biggest things is their goals are not in alignment with their values. So, when you achieve the goal, it's not actually something that makes you feel good or sort of serves your purpose. 06:00 - Robert’s Valuable Free Action (VFA): There are a couple of things. I think one of them is, actually, to start spending time on figuring out your core values. 06:36 - Robert’s Valuable Free Resource (VFR): To get more FREE advice on how to reach your potential in business and in life, click here: robertglazer.com 07:07 - Q: What's the biggest value in this? A: A lot of organizations are living below their capacity, similar. Their leaders aren't doing what they could do, right? So, they don't need new stuff. They just need the people on their team to, sort of, live up to their potential. Tweetable Takeaways from this Episode: “Goals should fulfill a purpose. And then it's worth all the work to get there because it sort of supports what you're looking for at your core.” -Robert GlazerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland, joined today by Robert Glazer. Robert,