How to Build a Solid Foundation to Scale Your Business – In Just 7 Minutes with Stephen Goldberg
Marketing The Invisible - A podcast by Tom Poland
Discover the importance and benefits of having a solid foundation for your business Find out why you need to select carefully, trust more, and better train your employees Understand deeply why you shouldn’t be chasing around employees and instead let them come to you with their commitments Resources/Links: Wanting to Find Out How to Scale Up Your Business to the Max While Getting Much of the Free Time You Deserve? Learn more about the importance of hiring the right people and maximizing their potential for your time and your business: optimusperformance.ca Summary Have you been feeling like you’ve been spending too much time and doing most of the work in your business? Are you ready to find out how to build a promising solid foundation that can guarantee your business growth? Do you want to know how you can select, train and develop the best of the best of your employees? Stephen Goldberg has over 26 years of experience training, coaching, and guiding small business owners on leadership and employee performance. In this episode, Stephen talks about why employee performance is critical and important for managing your time and scaling your business. He also shares his tips and insights on why you should ditch the dictation and let your employees show you their commitment. Check out these episode highlights: 01:40 - Stephen’s ideal client: “It's small business owners, small medium-sized business owners. Typically, with 10 to 100 employees would be the type of businesses I work mostly with.” 01:58 - Problem Stephen helps solve: “I help them to scale their business or free up their time to work on the opportunities that present themselves, whether it be to scale their business or simply to put their talents and abilities where it's going to benefit the business and them the most.” 03:22 - Typical symptoms that clients do before reaching out to Stephen: “Often they're running into time problems, trying to get everything done. So, it leads to a lot of stress, sometimes even heading towards burnout. It's affecting their relationships, and also money problems.” 04:28 - Common mistakes that people make before they find Stephen’s solution: “Often they'll try and, you know- I say often that the business owner is stuck doing the work that some of his managers or key employees should be doing. For example, maybe they're selling. You know, they started the business selling and getting key clients.” 05:57 - Stephen’s Valuable Free Action (VFA): “It's to really get clear with your managers on what the expectations are, and not dictate it to them. People don't want to be dictated to but have the managers come to you with their commitment that will free you, as a business owner.” 06:50 - Stephen’s Valuable Free Resource (VFR): Check out Stephen’s Website: optimusperformance.ca 07:39 - Q: What got you into this? A: Well, I was working as an entrepreneur in a family business. And this was in the early 90s. And I realized I didn't really know how to manage people and I was running into the same problems I just described. Tweetable Takeaways from this Episode: “Let people come to you with their commitments. They know their job. They know what they should be doing. Don't tell them what to do. Let them come to you. And then you negotiate that like you would anything else.” -Stephen GoldbergClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not re...