How to Build a Responsive Email List Hungry for Your Offers – In Just 7 Minutes with Linda Claire Puig
Marketing The Invisible - A podcast by Tom Poland
Discover how to increase your email list through developing loyal and engaged subscribers Learn how to develop a really strong connection, that profitable, authentic relationship with your subscribers Gain insights on how devoting your time to writing striking weekly newsletters can increase your email list Resources/Links: Check out Linda’s Website: https://6figurenewsletters.com/love-trust-buy/ Summary Are you struggling to gain loyal and engaged subscribers in your email list? Are you devoting your time to write remarkable weekly newsletters that address your subscribers’ needs and their issues? Linda Puig is a relationship-marketing expert, key phrase "relationship marketing", and founder of Ready2Go Articles, which provides professionally written done-for-you content that helps you market with ease, and she's also the author of The Six-Figure Newsletter. In this episode, Linda shares her insights on how to transform your email list into loyal subscribers by taking time in developing and writing newsletters that addresses your subscribers’ needs. Check out these episode highlights: 01:22 - Linda’s ideal client: “My audience is primarily solopreneurs. Solo individuals in business for themselves who coach, who consult, who teach online typically, and otherwise support their clients, their students to transform, transform their business, transform their lives, their relationships, their finances.” 01:45 - Problem Linda helps solve: “Well, these people want to be able to send emails and make money, and experience, you know, the freedom that comes with that, but they haven't taken the time to develop that loyal, engaged subscriber list. And that's really the only way that you can turn those kinds of people into clients and customers.” 02:20 - Typical symptoms that clients do before reaching out to Linda: “They're miserable. Well, they're busy seeing clients, first of all. They're busy building their business, they're busy having a life, they're busy, right? They're busy. They don't feel like they have any other time in their world to squeak out writing content to email, an email list. Right? Not only that, they feel uncertain about what to write to, you know, develop that really strong connection, that profitable, authentic relationship. They lack confidence often in their writing skills, they may have had a teacher tell them, "Your writing stinks" or, you know, some of them say that they would rather have their tooth pulled than sit down and write an article.” 03:38 - Common mistakes that people make before they find Linda’s solution: “Yeah. The two biggest ones are that first of all, they don't really know who they're writing to. You know, they haven't jumped inside the skin of their ideal client that they're attempting to attract and serve. So, they don't know what they're really all about or what makes them tick or what makes them stay up late at night. You know, thinking and ruminating and whatnot.” 05:50 - Linda’s Valuable Free Action (VFA): “Well, I guess I can answer it in two parts. The first one really is to just start writing. But what I want you to do is to actually open up an account with a free email service provider, and you can use this to practice or you can use it to start connecting with your audience right away. And I recommend the second one, and just start writing to them. I know a gentleman that's an Aussie, by the way, who started writing an email list of maybe 25. Over the course of a year, he just wrote, and wrote, and wrote nurture content. Did not make any offers during that period of time.