How to Build a Heart-Centered Business Around Your Gifts – In Just 7 Minutes with James Lam

Marketing The Invisible - A podcast by Tom Poland

Categories:

 Discover what your gift is and how you can use it to do good in the world while getting sales Learn how doing a beta test before releasing a product is crucial to your sales and business growth Find out why you need to be dropping those five-day challenges, summits, and webinars and start doing what you do love Resources/Links: Wanting to Find How to Move Your Business Forward While Being the Best that You Can Ever Be? Learn how you can monetize your gifts and build your business around you instead of the other way around: lookaheadmarketing.com/vipfreebie Summary Have you been wondering how you can turn your gift into an answer to people’s problems worldwide? Do you want to find out which online platform will help you market more and get higher sales? Are you ready to jump-start your journey into building a heart-centered business around your gift? James Lam helps heart-centered entrepreneurs discover their superpowers and then use those gifts to shape their businesses into change-making enterprises. In this episode, James talks about how you can find your gift, build a message around it, and spread it worldwide while getting sales from it. He also shares his tips and insights on what you need to do to make the most out of your gift and finances. Check out these episode highlights: 01:40 - James’ ideal client: “As I said, you said it for me, I work with five-figure heart-centered entrepreneurs who have an inspiring message, who need to get on the ladder, so they need to monetize. They need a product to stand for.” 02:34 - Problem James helps solve: “We've got who they are, what they sell, and how to do it. That's basically it. So I have a signature 12-week course. And basically, in there, we figure out what their gift is, how to wrap messaging around that gift, how to do marketing based on what they know, what their interests are, and it can always work.” 03:19 - Typical symptoms that clients do before reaching out to James: “We're talking a little bit nebulous here, but let me put it this way. They distract themselves with things that don't serve. One of the things I help them try to do is find courage.” 04:09 - Common mistakes that people make before they find James’ solution: “They have a dream and they have no way to get there. And they are sustained by a slowly diminishing sense of optimism, and a very quickly diminishing bank account, right? It's one of the things that is absolutely true as well.” 05:14 - James’ Valuable Free Action (VFA): “One of the biggest things I'm going to tell you right now is to build your business around you. And I'm going to give you three examples really quick, okay? One of them is to build the business around the best transformation that you can achieve-- what you can do, not what other certifications can do.” 06:06 - James’ Valuable Free Resource (VFR): Check out James’ Workshop: lookaheadmarketing.com/vipfreebie 07:09 - Q: What's the biggest takeaway for people who work with me? A: And yes, they have a monetized product. Yes, they have a group coach. And yes, they have a way to a mastermind. But honest to God truth is they're on the ladder. They have the confidence that they can actually sell. Tweetable Takeaways from this Episode: “Build your business around the best transformation that you can achieve- what you can do, not what other certifications can do.” -James LamClick To Tweet Transcript (Note,