How to Benefit from the Post-Pandemic Retreat Boom! – In Just 7 Minutes with Sheri Rosenthal
Marketing The Invisible - A podcast by Tom Poland
Learn how to make your business as a retreat leader grow and become more profitable Discover ways on how to increase your sales and take your business as a retreat leader online Recognize the mistakes your business is making and know the right and proper solutions for it Resources/Links: Check out Sheri’s Website: http://www.wanderlustentrepreneur.com Check out Sheri’s Retreat Blueprint Program: https://www.wanderlustentrepreneur.com/retreat-blueprint-program/ Summary Have you ever grasped the difference between a retreat and a workshop? Has your business as a retreat leader been slow because of the pandemic or because you’re just not attracting enough attention? Sheri Rosenthal is a practicing physician. She is also the owner of Journeys of the Spirit Travel. It's a boutique agency specializing in the planning and management of group travel. She loves helping clients plan, fills, and profit from transformational retreats that change lives while adding serious income to their bottom line. In this episode, Sheri shares her insights on how understanding retreat as an experiential and transformational event rather than treating it as a workshop can attract more clients and increase sales. She also adds how you can shift your in-person retreats to online retreats in the midst of the Corona Virus pandemic. Check out these episode highlights: 2:31- Sheri’s ideal client: “Basically, Tom, heart-based entrepreneurs who want to run transformational retreats, change lives and travel the world. Those are our favorite folks at Wanderlust Entrepreneur, which is my main company.” 2:51 - Problem Sheri helps solve: “Okay, so we help in two ways, Tom. First, we train our clients on how to plan, price, profit, and monetize their retreats, which is critical. And second, we train them on how to bring their in-person retreats and businesses online which is really critical right now.” 3:18 - Typical symptoms that clients do before reaching out to Sheri: “So, Tom, most retreat leaders make no or very little money on their retreats, or they can't fill them because they don't know how to design and position them properly, or have a proper marketing plan in place, okay? Also, many of our clients who have been working strictly in person are realizing now that they need to move their offerings online so they can have an income even during a pandemic. So, they could do like a virtual retreat, but they got to get online.” 4:41 - Common mistakes that people make before they find Sheri’s solution: “Absolutely. So, when retreat leaders see that their retreats are not selling, one of the biggest mistakes they make is to lower the pricing and put it on sale.” 5:43 - Sheri’s Valuable Free Action (VFA): “Oh, absolutely. So, people do not want to travel and sit in a classroom all day, they want to experience something. They want the cosmic 2x4 to hit them upside the head and they want their lives to change. If you can create a retreat that promises that, your retreats will always sell out, I can promise that.” 7:19 - Sheri’s Valuable Free Resource (VFR): Check out Sheri’s Retreat Blueprint Program: https://www.wanderlustentrepreneur.com/retreat-blueprint-program/ 8:17 - Q: Should folks be planning a retreat for 2020? A: The answer to that would be an absolutely, positively, hell yes! Because people are dying to get away and go on a retreat. I am. And if you don't have one ready, they're going to come on mine instead of yours. Tweetable Takeaways from this Episode: