How to be a Profitable Podcast Guest So You Can Generate New Leads in Just One Hour Per Week – In Just 7 Minutes with Kristin Molenaar
Marketing The Invisible - A podcast by Tom Poland
Learn how to work less and make more by becoming a podcast guest Discover the advantages of focusing on connections rather than automation Know more on how to avoid the barriers between you and your clients or customers Resources/Links: Check out Kristin’s Website: www.yesbossva.com/podcastguest Summary Do you want to know how you can generate new leads in just one hour per week? Do you want to share your insights, learnings, and business with others without wasting your time and resources? Kristin Molenaar lives by the mantra, “work less + make more”. As CEO of YesBoss, she helps entrepreneurs get featured as guests on podcast shows so they can generate new leads in one hour per week. In this episode, Kristin shares her insights on how being a podcast guest can do wonders for your business. It has so many advantages for both you and the audience! She also shares how making connections with the host and audience through being a podcast guest can, not only help increase your leads and profits but can also help you establish connects that may possibly be of help to you and your business in the future. Check out these episode highlights: 01:10 - Kristin’s ideal client: “My ideal client is a service-based business owner, typically somebody who has built their business on referrals. They've proven to the market that they know what they're doing, and they have that methodology down.” 01:37 - Problem Kristin helps solve: “Yeah, consistently it's, you know, our focus on being a podcast guest like that strategy is really for us. It's networking on steroids. So, if you know that the referral model works for you, that if people know about you, they will refer people to you.” 02:50 - Typical symptoms that clients do before reaching out to Kristin: “I think that a lot of times, our clients are frustrated by the tech-heavy solutions. They're frustrated by the gurus that are talking about passive income. If you really distil that down, I think what happens and what you see at the root of that is they're missing connection.” 03:48 - Common mistakes that people make before they find Kristin’s solution: “So this looks a few different ways but at the root of what I think the common mistake is, is they're putting too many barriers between them and the people that they serve.” 05:09 - Kristin’s Valuable Free Action (VFA): “Stop focusing on just the audience and start focusing on the people.” 06:51 - Kristin’s Valuable Free Resource (VFR): Check out Kristin’s Website: www.yesbossva.com/podcastguest 07:28 - Q: How do I know that this works? A: The best people that have come to me have heard me on a podcast or it been introduced to me by a podcast host, and they're pre-sold. They know that they want what I offer. So just be connected to people. Tweetable Takeaways from this Episode: “Stop focusing on just the audience and start focusing on the people.” -Kristin MolenaarClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings everyone and another very warm welcome to yet another edition of Marketing The Invisible. My name is Tom Poland, joined today by Kristin Molenaar. Kristin, good day! A very warm welcome. Where are you hanging out? Kristin Molenaar 00:20 I am in Scottsdale, Arizona. So, I'm in the States. Tom Poland 00:23 Do you golf?