How to 4X Your Fees with a Market Dominating Guarantee – In Just 7 Minutes with Mandi Ellefson
Marketing The Invisible - A podcast by Tom Poland
Learn how to get out of the day-to-day in your consulting agency so you can focus on growth. Know why how to strengthen your cashflow and find profits to finance your growth, without hurting quality Discover how to attract clients that will happily pay 4x your current fees with a market dominating guarantee Resources/Links: More Growth, with Less Dependence on You: Download the ULITIMATE ROADMAP TO SCALING YOUR CONSULTING AGENCY: https://handsoffceo.com/roadmap/ Summary Mandi Ellefson is the founder of Hands-Off CEO. She leads owners of consulting agencies to dramatically scale profits. And make the business RUN and GROW without them. She helps them immediately free up to 20-50% of their workweek to focus on accelerating profits. In this episode, Mandi shares how she helps extract CEO's from the business so that their business can keep growing and scaling with less dependence on them so that they can work less and make more. Check out these episode highlights: 01:29 – Mandi's ideal client: "Our ideal clients are B2B service providers. They have to do consulting agencies, multiple six and seven figure companies with teams." 01:50 – Problem Mandi helps solve: The problem we solve is that they cannot grow without the owner working more and more hours. So, growth is completely dependent on the CEO. And what we do is we help extract them from the business so that their business can keep growing and scaling with less dependence on them so that they can work less and make more. 02:31 – Typical symptoms that clients do before reaching out to Mandi: "Some of the challenges that they're working more and more hours, and they don't feel like they're actually getting further and further ahead in their company. They've gotten to a point where, you know, maybe they can sell pretty well, but they really can't fulfill in all of that.And what that looks like is a lot of times they stop marketing, they hold back the reins on their marketing efforts because they just can't really fulfill anymore." 03:33 – Common mistakes people make when trying to solve that problem: Well, one of the things that they do wrong is that they look and say, "Well, the things that I'm the most involved in is the strategy and the business.So, what we're going to do is we're going to reduce the amount of strategy and then we're going to make our service more scalable. So, what they do is they try to make the service more scalable, and what that does is it lowers the results for their clients, and then it lowers what they can command as a fee." 04:39 – Mandi's Valuable Free Action(VFA): Looking at what is the best outcome that you can create for clients and under what circumstances? 06:24 – Mandi's Valuable Free Action(VFA):More Growth, with Less Dependence on You: Download the ULITIMATE ROADMAP TO SCALING YOUR CONSULTING AGENCY: https://handsoffceo.com/roadmap/ 08:18 – Q: "Why do marketing agencies deliver such crappy results??" A: Well, the thing is, most marketing agencies deliver absolute crap work. And the reason why is because some of them are like, you know, millions in sales, like we generate millions of dollars for their clients, some of them will deliver 20,000, and they don't know why? And so, what happens is they price somewhere in between. So, these people get ripped off, these people that are not charging enough for. So, it's about, they're underpaying, right? So, it's really about understanding who you should not be working for and start, stop, stop selling to them. Just stop selling to them. That's all I got.