How Being Successful in Any Endeavor All Comes Down to Mindset – In Just 7 Minutes with John Nieuwenburg
Marketing The Invisible - A podcast by Tom Poland
Discover how to free yourself from your business while still being IN the business Learn why you should stop doing more of what you’re doing and get yourself out of the hamster wheel Understand why systematizing your business is crucial to making your business, and even YOU, prosper Resources/Links: To get more advice on how to free yourself from your business, click here: w5coaching.com/freedom-eBook Summary Do you find yourself doing everything in your business that it’s hard for you to free yourself? To have a successful business, it must survive without you in it. Humanize systems and systemize your business. John Nieuwenburg is an award-winning Business Coach who has worked with hundreds of clients. John coaches in 3 primary areas– business, personal growth, and accountability. In this episode, John shares his insights on how to continuously generate profits without the stress of being everywhere by creating efficient systems and routines. Check out these episode highlights: 01:00 - John’s ideal client: There are typically two cohorts. So, one is their professional advisors, lawyers, accountants, and health practitioners. We all provide professional advice. The advice is different, but the business is the same. 01:24 - The problem he helps solve: Well, generally, their challenges around time, team, or money. So, time sounds like, "I've got too much to do and not enough time to do it. I can't get it done. I don't know, won't get done." Team, nowadays, is- top of the list is recruiting. It's very hard to find good people. 02:17 - The symptoms of the problem: Well, typically, the manifestations are in their business, but the real problems are in their life. If you're working 50, 70, or 80 hours a week, it's going to show up in your home life. You know, you're not going to your kids' games. 03:28 - Clients’ common mistakes before consulting John: “They generally do more of whatever it is they're currently doing. And because they don't know that there are other options, and so that's the part where they eventually, the metaphor I use is "They're hitting their head against the ceiling of their business or the ceiling of their capabilities", and they don't know any other way to go.” 04:23 - John’s Valuable Free Action (VFA): You know, one of the common things I do when I first start with a business owner is work through an exercise to help them identify five to seven hours, 10 hours a week of work they do they shouldn't be doing. And there's a bit of a survey or an audit they can do or there's a hack. 05:47 - John’s Valuable Free Resource (VFR): To get more advice on how to free yourself from your business, click here: w5coaching.com/freedom-eBook 06:42 - Q: Business, you would go down the right path if you use this three-legged stool. A: Number one, systems run your business, people run your systems, and you lead your people. Tweetable Takeaways from this Episode: “Systematize the routine, humanize the exception.” -John NieuwenburgClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. It's my pleasure to have John Nieuwenburg back again. John, many happy returns. It’s been a couple of years since we saw, a lot of COVID under the bridge since then. Welcome back!