Create Your Book Without Writing a Word – In Just 7 Minutes with Michael DeLon

 Discover how can you turn your leads into ever-flowing conversations and into better credibility Assess if you’re giving more of who you are to your audience rather than what you do Learn why you should have a clear message before investing so much in your marketing Resources/Links: Want tips on how you can build your credibility with the magic of gifting? Click here: paperbackexpert.com/gifting Summary Do you want to find out how you can write your book without really writing it through your conversations driven by authenticity? Nobody wants to read the usual, so why not serve them up with something new? Adding a personal touch to everything you do, whether it’s the way you talk or present yourself, is actually more important than you think. It’s what makes people remember you. Michael DeLon is the #1 Amazon Best-Selling Author and America’s Foremost Authority on Credibility Marketing. He teaches business owners how to establish credibility and gain more new clients. Dive a little bit deeper into the world of authenticity and personal branding with Michael as he shares how you can write your book without really doing so through your conversations driven by your authentic self and story. Check out these episode highlights: 01:22 - Michael’s ideal client: Well, Tom, my ideal client's that business owner who's always thought about writing a book, but never done it. 02:13 - The problem he helps solve: So we've built marketing systems, step-by-step guides, that we give to our clients, and they implement them through our guidance so that they know how to use the book in lead generation, lead conversion, preconditioning, and referrals. 03:12 - The symptoms of the problem: Yeah, having headaches, Tom, because they're banging their head against the wall, right, because they're frustrated with marketing. They're getting leads, but they're not converting those leads into conversations. 03:56 - Clients’ common mistakes before consulting Michael: Well, the first one is they're trying to write their book on their own, right? They tried to write. That's not where you're making your best money. The real big one is they don't have a clear message. 05:24 - Michael’s Valuable Free Action (VFA): Be personal. And what I mean by that, Tom, is too many people are trying to be what you think your audience wants you to be. And so you're hiding behind suits or letters behind your name. No, no-- be yourself! 06:09 - Michael’s Valuable Free Resource (VFR): Want tips on how you can build your credibility with the magic of gifting? Click here: paperbackexpert.com/gifting 07:18 - Q: How can you be guaranteed to make money as an author? A: In 20 seconds use us because when you work with us, I guarantee that you'll double your investment in two years, or I'll give you all your money back because I know our systems and strategies work. Tweetable Takeaways from this Episode: “People are going to buy who you are more than what you do. Be personal in your marketing.” -Michael DeLonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Michael DeLon. Michael, it's a pleasure to have you here, sir. Good to meet you again.