Boost Your Sales Performance – In Just 7 Minutes with David Dulany
Marketing The Invisible - A podcast by Tom Poland
Understand how to make better Sales Development decisions for your company Learn why it is important that you have the right team for your sales development strategy Figure out what to change in your sales process to boost your companies sales performance Resources/Links: Subscribe to Ten Bound Newsletter to Get Insights on Sales Development: Visit https://tenbound.com/ Summary Finding new people to buy your product or service is an important part of the entire sales process. It is tough, Finding clients to buy your product or service is an important part of the entire sales process. And we know it is tough, right? As a small business owner, boosting your sales performance is crucial to your growth and success. And many mall business owners wonder if there is something specific they can do to raise their closing rate and boost their sales performance. David Dulany is a Sales Development Program Building Specialist with deep experience building highly successful programs from scratch for technology companies. In this episode, David shares his ability to effectively blueprint the entire sales function and the strategies a business owner can implement to boost and grow their sales performance. Check out these episode highlights: 01:16 – David's ideal client: "We work with mostly software companies, and they must have a sales development team. So, if they don't have a sales development team, not much that we can help them with." 01:34 – Problem David helps solve: Most companies that are running a sales team these days have spun up a sales development program, but they really find it hard to implement and put together. And so, if they're struggling with it, if they're trying to map it out, if they're trying to figure out how to improve it, they come to us and we've got that expertise to be able to help them. 02:29 – Typical symptoms that clients do before reaching out to David: They'll hire people, they'll spend all the money, they'll put them on the phone and give them all the tools etc. And then they quit, you know, six to 12 months into it. So, a huge expense, and it's something that we see a lot of with people that are struggling with their self-development program. 03:27 – What are some of the common mistakes that folks make before finding David and his solution?: "They hire a very junior level person, they give him a list, they give him a few tools, they give him a list of phone numbers, and they just tell them to go after it." 05:55 – David's Valuable Free Action(VFA): You can look at the people. Do you have the right people on your team? Are they skilled up? Are they trained? Do you have the right processes? Have you thought about how everything flows together? Do you have the right technology? If you don't have the right tools, and you're not equipping the team correctly, you're really, really behind the eight ball. 07:1 – David's Valuable Free Action(VFR): Subscribe to Ten Bound Newsletter to Get Insights on Sales Development: Visit https://tenbound.com/ 07:37 – Q: How do you know if sales development is right for your organization? A: Sales development is not just a cookie-cutter for every company. You got to make sure that it's right for your organization. Ask yourself the question, 'Is sales development right for your organization?' first. Tweetable Takeaways from this Episode: “Sales development is not just a cookie-cutter for every company. You got to make sure that it's right for your organization. Ask yourself the question,