Blow the Doors Off Business as Usual: 6 Steps to Unlimited Clients & Financial Freedom – in Just 7 Minutes with David A. Fields

Marketing The Invisible - A podcast by Tom Poland

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 Find out what you need if you need more rain for your consulting firm Learn what your consulting firm’s clients really want Know how to create need for your consulting firm’s offering Resources/Links: Free Outreach Scripts: Finding new clients don't have to be hard! Download this two-page example of scripts that will convert your outreach process into consistent, new leads Summary David Fields is a consulting firm expert, speaker, and bestselling author. He helps build consulting practices so that they both lucrative and lifestyle friendly. He's got a consultancy ranging from one person startups to the consulting divisions of some of the world's largest companies. In this episode, David shares how he helps clients to accelerate growth, increase profit and create lifestyle-friendly practices. Check out these episode highlights: 01:23 – David's ideal client: Runs a small consulting firm, might be one person, might be 200 people but usually not going to be any bigger. 01:35 – Problem he helps solve: "I solve two problems. One, how do we make more rain or have more rainmakers, and two, how do we increase profit? How do we scale profit, that's it." 01:58 – Typical symptoms that clients do before reaching out to David: "Most consultants know if they're the revenues not coming in well enough so if the revenue is not as high as you want. If your margins are not as high as you want. If you're working too many hours and it's not as high as you want, you definitely have it." 02:29 – Common mistakes people make when trying to solve that problem: the belief that if I was just in front of more prospects by more visibility, I'd win more business. And the second mistake is looking in the mirror and saying "Ooh gee, what does that person in the mirror want to do?" As opposed to looking at the market. 03:18 – David’s Valuable Free Action (VFA): "Pick up the phone and just talk with people find out what they want." 05:57 – David’s Valuable Free Resource(VFR): http://www.davidafields.com/blog/ and davidafields.com/outreachscripts 06:40 – Q: So, David what's going on in the world that you think would help my people? A: Here's what's going on in the world. There is a huge huge trend towards independent consultants in a way from the big companies. And so if you were thinking, "You know what? I'm too small, I can't really compete with the big guys". The fact is you can. And so, take advantage of that trend, that's what I would say to everybody listening. You, if you're running a one-person shop or a 100 person shop you can compete with the biggest firms in the world. So, don't undersell yourself. Tweetable Takeaways from this Episode: “Pick up the phone and just talk with people find out what they want.” -@_davidafieldsClick To Tweet “Think right side up. And that means, thinking about the client first. The number one rule of consulting is it's not about you, it's about them.” -@_davidafieldsClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone, a very warm welcome to another edition of “Marketing the Invisible”. My name is Tom Poland, joined today by David A. Fields no less. David, good day. David A. Fields: And it's good day to you also. Tom Poland: Thanks mate. Where are you hanging out? I'm in. I'm in Australia. Where about to you?