Episode 5 - Getting Sales (or other outcomes) from your marketing.
Marketing Matters Podcast - A podcast by Ben Capper and Richard Forshaw Smith - all about how to do comms and marketing brilliantly. From strategy to social media to content planning. Everything you need to know, or have ever wondered about marketing and communications.
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Rich and Ben are BACK! And we're talking about the sharp end of marketing. So whether it's sales, recruitment or other big decisions, we talk about how to take your customers or audience on a "journey" (sorry), and how to use stuff like Facebook pixel to take your campaign to the next level, by anticipating and building on interest. Practical tips, and evangelism for automation. It's all here. Enjoy.
