Ep 87 - Insider Tips For Award Winning Campaigns
Marketing For Learning® - A podcast by Marketing for Learning - Fridays
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Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉 But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. Including Why getting marketing involved from programme inception is so important How learner personas were key to success The difference long-term planning made to this project So, get this pod in your ear’oles to see how you can make your next marketing for learning initiative truly impactful! LINKS: Learner Personas Guide Han’s LinkedIn British Training Awards from New Possible
