Ep 76 - Behavioural Science Basics
Marketing For Learning® - A podcast by Marketing for Learning - Fridays
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Want to influence your audience's behaviours? Then you need to use behavioural science. A happy marriage of sociology, psychology, behavioural economics and more, behaviour science is the research-backed approach to impacting changes in behaviour. In this meaty ep, Ash delves into behavioural science, and shows you how to start applying some of its principles to L&D. A hefty, tip-filled episode. Noice. SHOW NOTES: Here's everything Ash referenced in this pod... Ashley's LinkedIn Nudge podcast episode Oglivy's Behavioural Science Annual 2023 Behavioural Science Principles Encyclopaedia The Stanley Cup viral response Episode 56 - Loss Aversion & FOMO Milgram Obedience Experiment
