Ep 38 - Defining Your L&D Positioning Statement
Marketing For Learning® - A podcast by Marketing for Learning - Fridays
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Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements.In this episode Han covers what an L&D positioning statement is, why you need one, and walks you through the process of creating one. Resources: Hubspot's guide to positioning statements Value Proposition Episode (Apple, Spotify) Brand Promise Episode (Apple, Spotify) Reach out to Han on LinkedIn
