Ep 17 - Value Proposition Canvas
Marketing For Learning® - A podcast by Marketing for Learning - Fridays
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You've probably heard us chat about the value prop of your learning many, many times on this podcast. This episode is a practical walk-through to help you determine your value prop AND understand how best to communicate it to your learners using something called a value proposition canvas. What are the features, benefits and experiences of your learning? What do you learners want, need and fear? Combine the two and the marketing magic really happens! We've even created a template that you can use if you wanted to get started on your own value prop (which we really recommend you do)! Here's your free value proposition canvas template Here's a short video that'll show you how to complete it(please note we've changed some of the labels in our template to make it more appropriate for a learning context) Ahhh what a nice, practical episode to get us back into the game 🔥
