BONUS: Publishing & Promoting Strategies for Marketing to a Technical Audience

Wendy Covey from TREW Marketing rejoins us for a bonus episode where we get into the details of content marketing to a technical audience. In this short episode, we’ll cover the specifics of both publishing and promoting content. We start by focusing on a company’s website as the primary publishing platform and why it needs to be an effective marketing tool, from responsiveness to frequency of updates, even to the code behind it. We also cover why having a marketing automation platform and an integrated CRM is essential for measuring how marketing is performing. Finally, Wendy covers inbound and outbound strategies, including how to attract people to your site and move them through the buyer’s journey, as well as working with industry publications and LinkedIn strategies for pulling in new clients.Make sure to visit ManufacturingHappyHour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.