#57: Will Frith Solves Terroir & Other Lessons From Vietnam

You cannot utter a sentence about Vietnam specialty coffee without including the name Will Frith. In this new episode we talk about:Will’s journey from a coffee purist to being more reasonableMeeting people where they areThe importance of a middle class to support a new coffee categoryWill’s rule of thumb for cheap coffeeWhat he drinks in the morningBeing careful to not bring a western mindset to VietnamFrench occuption and the resulting mash-up cultureRESOURCESInquiries about coffee sam...