Marketing guerrilla
ML - The way the world works - analyzing how things work - A podcast by David Nishimoto
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Guerrillas know how their customer feels about their prices. Guerrillas know happy customers know what value they receive for a price. For instance, buyers don't stay up all night worrying how much they paid, instead, they worry what they bought won't do the job. Buyers want performance and Sellers want profit.
