Closing the Loop: Supertext’s Strategy for AI & Human-Verified Translation

Supertext is making a bold move by putting AI translation at the center of its strategy—but with a twist. CEO Sam Laübli explains how their latest AI translator combines automation with professional verification, creating a seamless feedback loop that improves translation quality over time. He also shares why traditional ISO certifications may not fully align with AI-driven workflows and how Supertext plans to redefine translation services for business clients.