Mastering Engagement & Messaging With Your Audience w/Dr Jen
Living The Red Life - A podcast by Rudy Mawer
Dr. Jen Fraboni, a renowned physical therapist and social media influencer, joins the show to discuss her unconventional journey in healthcare and personal branding. Dr. Jen shares how she shifted from traditional physical therapy to creating a thriving cash-based practice and a significant social media presence. She dives into the challenges of overcoming industry norms and the importance of addressing her audience's needs to build trust and engagement online. Her emphasis on delivering educational content in an accessible way has helped her establish a strong following, turning her passion for physical therapy into a global platform.
Throughout the conversation, Dr. Jen highlights key lessons about staying authentic, consistent, and purposeful in content creation. She reflects on overcoming imposter syndrome and simplifying complex concepts to resonate with a broader audience, which has been vital in her success. The episode also touches on how Dr. Jen built a community by meeting people where they are, focusing on their needs rather than industry expectations, and how consistency and genuine passion can create a lasting impact in both business and personal growth.
CHAPTER TITLES
3:04 - Overcoming Industry Norms: Shifting Perspectives
4:20 - Cultivating Social Media Through Audience Needs
5:35 - Welcome to Living the Red Life: A New Approach
7:53 - Turning Passion Into a Powerful Brand
9:16 - Dr. Jen’s Journey: From Physical Therapy to Global Impact
10:22 - Breaking Into Business: From Social Media to Cash-Based Programs
12:25 - The Power of Consistency in Content Creation
14:10 - Overcoming Imposter Syndrome in Social Media
15:07 - Simplifying Complex Concepts for Mass Appeal
17:04 - Building Community: Meeting People Where They Are
Connect with Dr Jen Fraboni:
IG - Docjenfit
WEBSITE - Jen.health
Connect with Rudy Mawer:
