Hold Rate: The Most Important Metric You're NOT Using on Facebook Ads

In this episode of Let’s Run Facebook Ads with Nick Boddington, dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging video ads, using text overlays for maximum impact, and optimising your creatives for better conversions. Discover why video content is crucial for audience engagement and how to structure your Meta ad campaigns for success. If you're looking to enhance your video ad strategy ...