Why storytelling matters in business

In this episode, Andrew explores the importance of storytelling as a tool for persuasion. He describes it as a 'superpower' and suggests we all have the potential to be confident and effective storytellers. Using examples as diverse as a French job seeker and a frustrated dry cleaner, Andrew demonstrates how this skill can be put to practical use.Show is hosted by Andrew Thorp, AKA 'The Multi-Story Man'.Andrew is a professional speaker, trainer and consultant in the field of verbal communicat...