Learning from the Greeks (modes of persuasion)

The Greeks knew a thing or two about persuasive rhetoric and in this episode we examine a principle put forward by Aristotle – he called it ‘modes of persuasion’ and they include the BIG 3 – Logos, Ethos and Pathos. They can be a powerful cocktail when it comes to convincing people to buy your ideas.There's a reference to a terrific book on persuasive rhetoric:Thank you for Arguing (by Jay Heinrichs).Show is hosted by Andrew Thorp, AKA 'The Multi-Story Man'.Andrew is a professional speaker, t...