S03.EP05 - Branding for Start Ups & Founders

Alex Naghavi is the ECD at Josephmark which is a global venture studio based out of Brisbane and Los Angeles. In this episode, we learn how to design, validate, launch and sell a brand by deep diving into the process, exploring the benefits and nuances of working with a venture studio VS a traditional design shop. We discuss MVPs, MVBs, failures and successes and how purpose, beauty and simplicity can help create better brands that make an impact. We even explore the future of brands through the lens of Web 3.0, VR, 3D Printing, DAOs and the Metaverse. If you’re startup, founder or someone that works with them, this episode is not to be missed.