3 Strategy Questions for Magazine Luiza / Magalu in Brazil (140)

This week’s podcast is about Magazine Luiza / Magalu and how they ended up as the pioneers of online-merge-offline (OMO) in Brazil retail. It’s a fascinating business model.You can listen to this podcast here or at iTunes and Google Podcasts.Here are my three strategy questions about Magalu:Big Question #1: Will Magalu Become an "Ultimate B2C Marketplace"? Big Question #2: Will Magalu go full OMO? Will they be more aggressive in retail formats?Big Question #3: Will Magalu go full "infras...