Ep. 5: Idea generation for business growth with Esther Littlefield

Today we're talking about idea generation for business growth with special guest Esther Littlefield! If you've ever wondered how you can gain ideas to grow your small business and enhance your relationship with your target audience, this is the episode for you. We will discuss just how to do that by pulling ideas from the resources already at your disposal in simple, bite-sized steps. While you're here, check out this stellar Life & Biz Guide for how to create a business that aligns with your faith, values, and goals available FOR FREE on Esther's website by clicking the link below!  https://estherlittlefield.com/ideal Click below for show notes https://ruthiegray.mom/idea-generation-for-business-growth/       Idea generation for business growth       Idea Generation Explained One of your super powers that we have talked about on this podcast is idea generation. I love this term and yet it's so intriguing. Can you explain it?    Esther: It really did take me a while to figure out that this is a super power. I think that's often how it is for us. We do not recognize our super powers because they just come naturally to us.  The concept of idea generation is essentially coming up with ideas and ways to talk about or communicate a concept in a variety of ways. Not everybody is going to understand something the first time you explain it. For some reason, I have the ability to break very complex topics into much smaller pieces.  That's one of the things I love doing with my clients now, whether they're in my programs or just one-on-one, I love working with them on how to help people understand what you're talking about and make it easy for them to say yes to working with you.     Four tips for idea generation Esther: Okay. So I have four tips to idea generation and it's kind of a process that I'd love to share if that's okay with you. Because I think this is a place where people, like I said, they get stuck. They often talk about their topic with the assumption that everybody kind of already understands what they're saying. For most people, if we're an expert in an area or we are specialized in something, most of our community doesn't understand it at the same level. We have to be able to talk about it in terms that they will understand. The first step and the thing I recommend with everybody when you're thinking about content or copy is you've got to get to know your audience.     1. Have REAL conversations You have to get in real conversations with them, and this is absolutely the best way to experience idea generation is real conversations. I actually mean to get on a phone call or get on a zoom call with some of your podcast listeners, some of your members of your community and have real conversations. That's one way, of course, you can also just do this in comments and connections in your Facebook group, or again on Instagram, wherever you're interacting with your community. If you don't have a community yet of your own, say, I only have a hundred people following me on Instagram, or I only have five people in my Facebook group. Well,