Ep. 40: Using Kickstarter to fund your project on Instagram™ with Christa Hutchins

Today we're discussing Using Kickstarter to Fund Your Project on Instagram. We're joined by my good friend, colleague, and member of my own Instagram Insider community, Christa Hutchins. Congratulations on your new podcast! It’s called “Just One Simple Thing” and it’s so great. It has short succinct gems of wisdom and practical tips! Every week, there’s an action step. So far, my favorite is episode 5 - “What type of stuck are you?” Let's get into it!  Click below for show notes https://ruthiegray.mom/using-kickstarter-to-fund-your-project/ Quiz: "What Type of Stuck Are you?"  https://doanewthing.com/quiz/?ap_id=ruthiegray123 Christa's website at Do A New Thing  https://doanewthing.com/ Christa's Podcast: Just One Simple Thing  https://doanewthing.com/ Ruthie: Christa, your tag line is, “Moving your God-dream from vision to action together.” How are you using Instagram to drive traffic to this effort?        Using Kickstarter to Fund Your Project on Instagram Christa: Well, I think one of the key words in that tagline is “together.” You know, I am big, big, big on relationships and on collaborations and bringing people together.   So, I hope that through my Instagram work that people feel like they're less alone because I'm in there with them. I'm also helping them connect with other people who are in there with them. So I drive them to places like the podcast or my mastermind and my one-on-one coaching so they feel less alone and they feel comfortable joining those places because they've gotten to know me through Instagram.    R: Yes, you are one of the first people that ever reached out to me for collaboration. You've taught me a lot about collaboration and community and that we are in this together.         How Using Kickstarter can Bolster Your Goals   R: As you know, in this series we’re discussing ways to monetize using Instagram, and one of the ways you did this was by using Kickstarter to fund your Line-a-day journal. Obviously, I got on board because I thought it was a fabulous idea and I use my journal every single morning. Tell us the results of using Kickstarter and how you exceeded your goals!   C: Yeah. So Kickstarter is a platform where you can offer new products, new product ideas, things that you're exploring, and offer people an opportunity to join in with you by crowdsourcing to fund your idea. I knew I had this idea for the line a day journal. I had done a short four month trial version and I was ready to launch the full year version for 2021.   On Kickstarter, I set up a campaign and you can run them for a limited time. The suggested time is two weeks. So that's what I did. Then you pick a value that is your target goal for your Kickstarter--how much money you want to raise to be able to produce your thing.   People who join in on your Kickstarter can get different levels of bonuses and extras to go along with whatever it is you're funding. So, um,