Ep. 4: 3 Reasons why you should use Reels

Welcome to episode 3 of Authentic Online Marketing, 3 Reasons why you should use Reels! Now, this training is not how to do Reels. It's just kind of getting you acclimated to why you might want to use them and what is behind that. Now many have been resistant to Reels, especially people in my Insider Membership. But, over time, they've realized the value. This is what Instagram is pushing. Instagram is pushing Reels so it’s peak time. It’s not that photos and graphics and carousels will go away. You can still use those effectively. However, you can use them as well as use Reels and you can incorporate Reels into your posting processes to broaden your audience. We're going to tell you why today.  Why use reels in 2021? Here are some of the benefits of implementing social media's fastest growing avenue. Whether we like it or not, Reels are here to stay!  Click below for show notes https://ruthiegray.mom/ep-4-3-reasons-w…should-use-reels/   Sign up for my newsletter below! https://creative-creator-6398.ck.page/ab5350d864   Take the Reels Crash Course christianbloggerscreentimeboundaries.teachable.com/p/reels-training   Try the 7-Day Instagram Story Challenge below!  https://ruthiegray.mom/7-day-instagram-story-challenge/           1. The momentum is just beginning Reels are only going to grow from here. The head of Instagram, a couple of weeks ago, stated the app will be focusing on creators, videos, shopping, and messaging. For marketers, this is great news. So, TikTok was the most downloaded new app in 2020. As of 2021, with new Reels features being implemented, Instagram is growing by the day. A survey conducted by Marketing Brew found that 87% of TikTok users agree that Instagram Reels are just as interesting as TikTok videos. How about that? This means now that Reels are becoming more central to the Instagram algorithm, and we will see users shift from TikTok to wanting to use Reels, as well as see new Instagram users joining the app for the first time.     2. Reels gives your small business a platform Now for some great news: Reels has their own algorithm. So, you now have two channels of traffic you can direct to your product or business. Niching down is easy with Reels as you have the option to like videos for a more curated feed for yourself and your target audience. Use hashtags so that your target audience can find you more easily. You can connect with your ideal customer through Reels. It's very targeted.  Here's a quick tip: Don't use watermarks or low quality recycled videos. Instagram is not going to be pushing out those videos with the TikTok watermarks. If they are low visibility, they're not really good quality.  Instagram loves Instagram.  I've been telling you that for years. Use Instagram and their app for your Reels if you want to get them seen. The third and final reason why you should be using Reels is because…     3.