Ep. 19: 7 Instagram Trends to watch for in 2022

Hey, y'all and welcome back to our podcast all about Instagram trends. It's now 2022, and we are going to share some social media predictions for you, specifically Instagram trends. So even though some of them are not directly on the Instagram app, they all are interrelated and you'll see why as we go along. First off, thanks for coming back to listen, and we hope you've had a great Christmas and great holidays!    Click below for show notes! https://www.ruthiegray.mom/instagram-trends/ * Go take the Reels Personality Quiz! https://quiz.tryinteract.com/#/611fc03c688e1f0017ed5f53 * Click to view the Reels Crash Course page https://christianbloggerscreentimeboundaries.teachable.com/p/reels-training/ * Join our FREE Facebook Group and stay in the know about our new GROWTH CHALLENGE coming soon! https://www.facebook.com/groups/authenticIGtraining   7 Instagram Trends to Watch for in 2022 My daughter is here with us today and we're going to have a conversation about 2022 predictions. Welcome Hayley!  Hayley: I'm so excited. Thank you for having me.  Ruthie: We're glad you're here again. For those of you who don't know, Hayley works with me and we're a great team.  All right, let's talk about the seven social media predictions for 2022.    1. Keep Using Instagram Reels  H: Number one, we have Instagram Reels. As far as Instagram trends go, Reels is still obviously going to be a really important tool for your small business or for your social media strategy because Instagram Reels, as you probably know,  recently came up with their own algorithm within the app. Reels is kind of like it’s own little whole other algorithm where you could get seen aside from the main feed. That makes Reels a great tool to utilize. Another reason why we're seeing that Reels is going to be important in 2022 is because TikTok is also still growing and as you probably know, TikTok has the same function or a very similar function to Reels. As that's growing, Reels is going to grow too. Instagram is going to be pushing out Reels to help keep you on Instagram rather than moving to TikTok, they kind of want to be your one-stop shop for all of your different social media avenues.  R: Yes. That's one reason why Instagram has seemed so random and crazy and all over the board in 2021, because they are trying to be the top dog. So, if you are still struggling to get on the Reels bandwagon, just know that we have some resources for you to help you with that. One is our Reels personality quiz. So you may be an encourager, you may be an educator, or you may be an entertainer. If you just go to the website, at Ruthiegray.mom, you will see that  Reels personality quiz. Then after taking it, you will receive 40 ideas for your reels. So you can implement that in your strategy. Beyond that, we also have a Reels Crash Course, and it will show you behind the scenes shooting of the Reels and explaining why I do what I do plus a few hacks.   2. More Effective Facebook Ads H: For number two, I'm hearing that Facebook ads are going to be more effective.