Ep. 13: How she secured a book deal on Instagram; Case Study

How she secured a book deal from her Instagram platform; client case study from Jamie Bailey from @expeditionmarriage Click below for shownotes: https://ruthiegray.mom/secured-a-book-deal/   7-Day Instagram Story Challenge https://ruthiegray.mom/7-day-instagram-story-challenge/ Featuring pro-coaching member, Jamie Bailey, from @expeditionmarriage on Instagram https://www.instagram.com/expedition_marriage/   Website: https://www.expeditionmarriage.org/   Episode 4:  How changing my Instagram strategy delivered clients (without sale pressure) https://podcasts.apple.com/us/podcast/episode-4-how-changing-my-instagram-strategy-delivered/id1511805380?i=1000476417815   Welcome to another episode of the Insta-transformation series,  These interview episodes highlight pro-coaching members, sharing their personal triumphs and how they made Instagram work for them.   Jamie Bailey is a Professional Christian Counselor and Marriage Coach. Together, with her husband, they run a private practice and a marriage ministry, Expedition Marriage. You can find Jamie in her office, speaking, leading marriage retreats, or teaching seminars. She’s been a wife for 25 years, and is a mom to three adult daughters and two precious grandkids. Jamie has a passion for helping healthy couples continue to thrive and helping hurting couples find the fullness in Christ that they were meant for. https://ruthiegray.mom/wp-content/uploads/2020/08/Secured-a-book-deal-on-Instagram-P1.mp4 She secured a book deal on Instagram...but first, the bad news... Q Let’s talk about your Insta-life before.  The learning curve was huge, but we wanted to cast our net wider and use Instagram as the launching pad.  But we had zero idea how.  I played around with format and branding and if you view our IG from the beginning, what you’ll find is an entire page of just a bunch of quotes.  From the beginning we wanted authentic followers so we were fine with slow and steady, but it was realllyyyy slow.   Q. That’s something I always mention - growth may be slow when you’re building meaningful connections.  But what kind of engagement did you have during the days of those golden nugget quotes? A. We got some likes but it was rare to get comments.  I didn’t know at that time it was important to engage with people.   Q. Did you find that discouraging or were you wondering if you were on the wrong platform?  What made you decide that maybe you needed help? A. I wouldn’t call it discouraging, just frustrating putting out great stuff that we know works and it felt like we were spinning wheels.  I was constantly creating content and it was a lot of work with little results.   Q. When you put all that time into it and you know your content is good, you wonder what you’re missing.