UX Research - Less Order Taking, More Strategic Advising

In this bonus episode, we look back to our conversation in Episode 87 with Ari Zelmanow and UserTesting’s Michelle Huff. Ari is a former police detective turned UX researcher and now leads User Experience Research at Twilio.  In this clip, Ari explains why he thinks we need to reinvent UX researchers role within organizations to be less of a service provider and more of a consultant providing strategic advice.   Enjoy the episode.