98. Laser Focused: Upgrading Your Social Media with Kim Walsh Phillips

As entrepreneurs, speakers, and meeting planners we are intimately familiar with the complicated experience that is paid advertising. How exactly do you even use metrics, how to get the most bang for your buck, and does it even work?  Our guest to today is social media marketing expert, professional speaker, coach, and founder of Powerful Professionals, Kim Walsh Phillips! Kim has spoken around the world and coached some of the biggest brands and thought leaders like Tony Robbins, Grant Cardone, Kevin O’Leary, Bill Glazer and Gary Vaynerchuk to name just a few. In today’s episode Kim offers some pivotal insight into social media marketing and how you can upgrade your influence and make more impactful moves for your business.  Listen in as we discuss Kim’s journey of learning how to make the systems work for you, and how she went from hocking her engagement ring to building a seven figure firm. Kim talks about just what your metrics can show you about your audience, tips on how to make engaging posts, and how you can turn views and impressions into money making clients. You’ll want to grab a notebook and pen for this episode because it is full of know-how and info that you’ll want to remember.  To find more of Kim’s resources or to connect with us check out the links below!    More Of What’s Inside: How Kim got started in social media marketing Why you should know how your metrics work Why Facebook ads became more expensive Practical tips to upgrade your social media posts One key metric to follow up with on paid advertising New and emerging platforms that you should use How to effectively narrow in your audience Taking action to improve the lives closest to yours Knowing when to bring in someone for your next level Why its important to take care of your employees first The importance of following up And much more! LINKS: Connect with Kim: Website: http://powerfulprofessionals.com   Connect with Blair: [email protected]    Connect with us: Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com [email protected] Email​: [email protected]   Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions! Learn More https://elitespeakersagency.com   Episode Minute By Minute: 0:24 Meet Kim 1:54 How Kim got her start 7:24 Why Kim wrote her book 14:00 Why there is still room for you on social 16:53 Where Kim thinks social is heading 21:28 How Kim started to land stages 25:31 Investing in the best  30:21 Always honor and bless your team 33:00 How to generate organic leads for free 40:01 How to connect with Kim More About Kim: Kim is the founder of Powerful Professionals, a business coaching and education company. She was recently named #475 in the Inc 5000 and is an MBA-free self-made millionaire. Named “a must to read by those in business” by Forbes Magazine, she is the best-selling author of multiple books including “The Ultimate Guide to Instagram for Business” and “The No BS Guide To Direct Response Social Media Marketing.” She’s spoken around the world and coached some of the biggest brands and thought leaders, having worked alongside Tony Robbins, Grant Cardone, Kevin O’Leary, Dr. Nido Quebin, Dan Kennedy, Bill Glazer and Gary Vaynerchuk. She resides just outside of Atlanta, GA, with her very tall husband and glitter-obsessed girls and is fueled by faith, love, laughter, and lots, and lots (and lots) of coffee.