How to Speak to a Niche Audience, with Samantha Fishbein of Betches
For Starters with Alexa von Tobel - A podcast by Inc. Magazine - Wednesdays
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In 2011, Samantha Fishbein came together with two college classmates to start an anonymous website, "Betches Love This." When the site took off, Betches quickly went from a fun project to a meaningful business known for deeply resonating with its massive millennial audience. Today, the Betches empire includes New York Times bestselling books, an e-commerce platform, podcasts, and nearly 7 million instagram followers. Samantha shares why bootstrapping helped the company grow at a steady pace, why positive feedback is critical as a manager, and what makes gen z tick. Make sure to follow Samantha on social at @betches and @sami.
