How to Know Your Customer, with Misha Nonoo of Misha Nonoo
For Starters with Alexa von Tobel - A podcast by Inc. Magazine - Wednesdays
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From the time she was a teen, Misha Nonoo dreamed of becoming a fashion designer. She has since grown her women's apparel company into a powerhouse that constantly stays ahead of seismic shifts in the retail landscape. Misha shares why she forewent the wholesale model to gain a direct relationship with her customer, why sustainability is critical to the future of fashion, and why discipline is the most important trait for entrepreneurs to embody (and to hire for).
