How to Build Trust with Consumers, with Eddy Lu of GOAT
For Starters with Alexa von Tobel - A podcast by Inc. Magazine - Wednesdays
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There's something about sneakers. It's one of those rare product categories that can get people to line up around the block. GOAT has made a huge dent in the sneaker scene, building a managed marketplace that currently lists over 1 million sneakers. Eddy shares how GOAT authenticates the product moving across their platform, how he thinks about online vs. retail sales, and what it was like to acquire a sneaker pioneer as a new upstart.
