Ep. 253: The 3 principles of marketing ft. Erik Huberman

Inbound Success Podcast - A podcast by Kathleen Booth - Mondays

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Erik Huberman’s company Hawke Media has audited and developed marketing strategies for more than 4,000 businesses. Over time, they’ve distilled their process, along with lessons learned, into a methodology for marketing they call the “Hawke Method”. In this episode, he breaks down how the Hawke Method approaches what they call the “three principles of marketing”: Awareness Nurturing Trust We dug into all of this, plus the problem with using ROAS to measure advertising effectiveness, why TikTok holds so much potential for marketing, and more.

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