Ep. 238: How to get immediate ROI from the content you've already published Ft. Pankil Shah

What’s the best way to leverage the content you already have to drive more revenue? Outranking.io founder Pankil Shah specializes in doing just that for his clients, and in this episode, he shares how he does it. From how to identify existing content that needs to be optimized, to matching the way your content is written to buyer intent, improving internal linking structures, and adding strong calls to action or popups, Pankil explains, step-by-step, how to get more mileage out of your content.