Ep. 229: What VCs expect from marketing leaders ft. Heather Gadonniex

What do venture capital firms expect from the marketing leaders at the companies they’ve invested in? Heather Gadonniex has filled both roles, having worked as a marketing leader and now as an operating partner at Global From Day One, a New Zealand-based VC fund, and in this episode of The Inbound Success Podcast, she shares her insights on what VCs expect from marketing leaders. Heather covers: The metrics that VCs want to see marketers reporting on How to prioritize when investing in your marketing tech stack Why rev ops is so important and when to hire for it And more Check out the full episode to hear what Heather had to say.