🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs

In Growth We Trust: Marketing | Growth | Startups - A podcast by Yoann Pavy and Jake Mayell

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This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry.

Chapters 📌

[00:00:00] Intro

[00:01:23] The death of UGC.

[00:06:01] App experts community at App Promotion Summit.

[00:10:31] Marketing in martial arts and music.

[00:16:33] Attribution challenges for app clients.

[00:18:32] App campaign budget challenges.

[00:22:19] Mobile App Advertising Strategies.

[00:26:00] Unrealistic expectations from investors.

[00:30:01] Payback period and business models.

[00:35:28] Attribution challenges in mobile apps.

[00:38:26] The importance of looking at the macro results.