🔮 How to Build Communities, TikTok Success and Content Tips w/ Oscar Mackenzie, Head of Marketing at Shares
In Growth We Trust: Marketing | Growth | Startups - A podcast by Yoann Pavy and Jake Mayell
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In this episode, we jammed with Oscar Mackenzie, Head of Marketing at the fintech app, Shares. Previously Social Media Lead at Cleo, Oscar knows a thing or two about community building and engaging content on social. You'll learn about 📚 0:00 Intro. 1:37 Building community in fintech. 4:05 Revolution in investing tools. 8:33 Social media strategies in FinTech. 11:20 The leveled playing field. 15:11 Mini documentaries about companies. 18:28 Compound interest and investing. 21:38 Content strategy and business impact. 24:06 Tips for content strategy on TikTok. 28:30 Articulating community at Shares. 33:03 Community as a growth strategy. 39:26 Building a cult-like community. 43:20 Brand value in fintech. 46:14 Future trend: The CEO is the content. 49:00 Building a three-dimensional community. 🖇 Useful links 🖇 🔔 Oscar on Linkedin: https://www.linkedin.com/in/oscarmackenzie/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️
